Authentic cultural fluency is your strongest risk mitigation.
We help leaders enter Muslim & diaspora markets with confidence avoiding missteps, earning trust, and building measurable growth.
The Missed Opportunity
For too long, the narrative of the global Muslim consumer has been written by outsiders. It has been a story of missed opportunities, clumsy stereotypes, and a fundamental failure to understand a community that is not a monolith, but a vibrant and diverse tapestry of 2 billion individuals. Major firms see data; they miss the deen, the dunya (faith and worldly life), and the deep complexities of diaspora identity. This is not just a marketing problem; it is a crisis of cultural translation, making your brand culturally irrelevant.
From Lived Experience to Market Advantage
Khasib was founded by Khalid Kebir, a third-culture strategist whose unique perspective was shaped by his Irish and North African roots. His career began not in theory, but on the front lines of business and culture, where he identified a critical blind spot in global enterprise: conventional market research and AI-driven data fail to capture the deep cultural drivers that dictate commercial success in these markets.
Through ongoing content creation and direct community engagement, he maintains real-time insight into how cultural narratives evolve and drive behavior. This firsthand experience is the source of our predictive insight into the cultural signals, the deep narratives of trust, identity, and community, that are the true drivers of purchasing decisions in these markets. This is intelligence that cannot be replicated by data alone.
This insight led to the creation of a new kind of advisory, built on a set of uncompromising principles. We were designed to be the strategic partner that leadership teams need but cannot build in-house. We provide the unvarnished, evidence-based truth required to turn complexity into a clear, defensible path to revenue.
Our Mission
Our mission is to be the bridge between ambitious brands and this complex, valuable market. Using our 5M Framework, we design defensible strategies that take root, earn respect, and deliver profit. This is how we make markets fertile for growth.